In general, we will use the personal information we collect only for the purpose it was collected, for compatible purposes, as permitted or required by law, as necessary to carry out our contractual duties and obligations, and as otherwise provided in this Policy. For example, we may use your personal information in the following ways:

To Operate Our Site, Facilities or Services. We may use your personal information to: administer and enable use, review, improve, and monitor our website, applications, online services, physical locations, and in-store kiosks or portals.

For Internal Use. We may use your personal information to operate our business, such as in the following examples:

·         If you create a DEJA BREW COFFEE & BAKERY account or enroll in the Rewards Program, we may collect your name, address, phone number, e-mail address, date of birth, password, preferences and any additional information you choose to submit such as a credit card. We use this information to provide the services you request, process payments, contact you via e-mail or regular mail about new products, services, content, or information that we think may be of interest to you.

·         If you shop with us or place an order, we may collect your name, address, phone number(s), e- mail address, billing information (including credit/debit card number and expiration date), and, if applicable, the names, addresses, and phone numbers of gift recipients. We use this information to process and fulfill your order and as otherwise described in this Policy.

·         We may contact your gift recipients regarding new products and services that we think may be of interest to them.

·         When you interact with any of our social media accounts or pages, we may collect personal information you provide or make available through that page or site. If you choose to link or login to your DEJA BREW COFFEE & BAKERY account with or through a social networking service, DEJA BREW COFFEE & BAKERY and that service may share certain information about you and your activities with each other.

·         When you use our Site or applications, we may collect your IP address or device identifier automatically. We may be able to determine your location based on the IP address. When you use our app, we may collect your precise location (e.g., your GPS coordinates). If you allow your vice to provide us with this information, we use it to make improvements to our products and services, and to provide recommendations and deliver relevant targeted advertising.

·         When you download or access certain features of the Site, such as our mobile application, we may collect information about your location to provide you with information on products and services that you request, process orders, personalize content and experiences on the Site.

·         We may automatically collect a unique numerical identifier assigned to you by a first-party cookie when you use our services. We use this information to identify you, provide the services, keep you logged in, prevent fraud, and provide you with targeted information and offers.

·         We may collect your device identification information automatically when you use our services to monitor your use and the effectiveness of our services, to identify you, and to provide you with targeted information and offers.

·         We may create records of goods or services purchased or considered, as well as purchasing or consuming histories or tendencies to measure the effectiveness of our services and to provide you with targeted information, advertisements and offers.

·         If you contact us via phone, we may record the call and when you visit one of our locations, we may collect your photographic or video image. We use this information to monitor our customer service, maintain the security of our systems and physical locations, and train employees.

·         We may collect your date of birth and other information about your preferences when you provide it to us, such as your favorite store, ordering preferences or favorites, allergen or other dietary information, or other information that you may choose to provide. We use this information to respond to your requests, improve the services, and send information and advertisements to you. We may analyze your actual or likely preferences through a series of computer processes. On some occasions, we may add our observations to your internal profile. We use this information to gauge and develop our marketing activities, measure the appeal and effectiveness of our services, applications, and tools, and to provide you with targeted information, advertisements, and offers. We may use any of the categories of information listed above for other business or operational purposes compatible with the context in which the personal information was collected.

To Communicate with You. We may use your personal information to communicate with you, including sending messages about the availability of our Site, security, or other product or service-related issues. (You may change your communication preferences at any time. Please be aware that you may not be able to opt-out of receiving service messages from us, including security and legal notices, except as otherwise provided under law.) We may also send you administrative or account-related information to keep you updated about your account and the Site. Such communications may include information about Policy updates, confirmations of your account actions or transactions, security updates or tips, or other relevant transaction-related information. Site-related communications are not promotional in nature.

To Provide Support Services. We may use your personal information to provide support services and engage in quality control activities concerning our products and services.

To Enforce Compliance with Our Terms and Agreements or Policies. When you access or use our Site, you are bound to our Terms of Use and this Policy (which is incorporated into our Terms of Use and made a part thereof). To ensure compliance, we may process your personal information in connection with monitoring, investigating, preventing, and mitigating prohibited, illicit or illegal activities on our Site. We may also process your personal information to investigate, prevent or mitigate violations of our internal terms, agreements or policies; enforce our agreements with third parties and business partners; and for other purposes related to the services we provide to you, operation of our business, or your application for or
employment with us.

To Ensure the Security of the Services. We may process your personal information as necessary or appropriate to protect the rights, property, security, and safety of our employees, applicants, and customers, our information systems, and the public. Keeping you safe may require us to process your personal information, such as your device information, activity information, and other relevant information. We use such information to combat spam, malware, malicious activities or security risks; improve and enforce our security measures; and to monitor and verify your identity so that unauthorized users do not gain access to your information.

To Maintain Legal and Regulatory Compliance. Our business is subject to certain laws and regulations which may require us to process your personal information. For example, we may collect your age to comply with laws that restrict collection and disclosure of personal information belonging to minors. We may also use your personal information to respond to law enforcement requests, as required by applicable law, court order, or governmental regulations, and for other lawful processes or public safety purposes.

To Engage in Marketing Activities. We may process your contact information or information about your interactions with us to send you marketing communications and keep you updated about the Site and our business; provide you with information about events or other materials; and deliver targeted marketing to you.

Other Purposes. We may use your personal information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.